An application letter should be no longer than two sides of A4. Keep the sentences short. Use active language, e.g. ‘our scheme helped 200 users in six months’ not ‘in six months, 200 users were helped by our scheme’
If the funder has a set format for applications, follow it. Make sure you provide every piece of information they ask for.
Briefly explain a bit about your organisation’s background, aims and activities early on in the application. If you are new to the funder, show them they can trust you. Provide press clippings and endorsements. Tell them about notable members or supporters. Refer to the support you have received so far.
Offer enough information for someone completely new to the issue.
Funders like to give money to something tangible and new. They are reluctant to fund vague ‘administration costs’. Even if you are continuing existing work, try to present it as a specific project. Put it in a timeframe. This helps you set a deadline for results.
Use positive language. Talk about what will happen when you get the money. This will help the funder feel confident that you can make a difference. It also helps you show that your project does not begin and end with this application.
Try to include case studies of people you have helped or plan to help. This lets you show the impact of your work.
Keep the language simple so an outsider can understand the issues. Only use jargon if the funder has used the terms themselves.
Support any claims you make with evidence. Provide enough to back up specific statements. You can send extra evidence, relevant promotional materials, annual reports etc. along with the application.
This is very important. When asking for money you could:
The budget should explain how the money will be spent on the project. Include all the relevant costs. If possible show how you determined the costs.
Get someone outside the project to read your application before sending it. They can look for errors and inconsistencies and ask for explanations.
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